Marketing Aptitude

MODEL QUESTION PAPER SET− 1

1.Emphasis should be laid down on which of the following in the Introduction phase of Product Life Cycle?
(A)Profits
(B)Cash Inflows
(C)Market establishment
(D)Distribution Strategy
(E)Market Segmentation

Ans. (C) Marker establishment

2.The Unilever’s products Rin Bar, Le sancy Soap, Close up toothpaste, Ponds talcum Powder and Lakme cream can be kept in which of the following categories?
(A)Product Line
(B)Product Mix
(C)Product Bundling
(D)Product Items
(E)Product Index

Ans. (B) Product Mix

3.In marketing reduction in the sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer is called as?
(A)Decoy effect
(B)Co-marketing
(C)Cannibalization
(D)Cross merchandising
(E)Complex sales

Ans. (C) Cannibalization

4.Which among the following provides “core benefits” ?
(A)Generic product
(B)Expected product
(C)Augmented product
(D)Potential Product
(E)Branded product

Ans. (A) Generic Product

5.Which among the following helps a marketer to help the product occupy a distinct and valued place in the target customer’s mind?
(A)Pricing
(B)Promotion
(C)Positioning
(D)Advertisement
(E)Display

Ans. (C) Positioning

6.Which among the following is not used for Psychographic market segmentation ?

(A)Personality traits
(B)Perception
(C)Attitudes
(D)Social Roles
(E)Educational level

Ans. (E) Educational level

7

.Market segmentation does not aid to decision making as which of the following ways__?

(A)identifying groups of customers
(B)avoid trial and error methods
(C)address the customer need effectively
(D)analysis and market segmentation
(E)skimming pricing

Ans. (E) Skimming pricing

8.Which among the following ultimately drives to maximizing profits? (more than one options correct)
(A)Customer Segmentation
(B)Customer Acquisition
(C)Customer Retention
(D)Customer Needs
(E)Customer Care

Ans. (B & C) Customer Acquisition and Customer Retention . Customer care comes under customer retention

9.Which among the following is the first stage of Marketing Process?
(A)Strategy Formulation
(B)Marketing Planning
(C)Programming, allocating and budgeting
(D)Implementation
(E)Monitoring and Auditing

Ans. (D) Implementation

10.Routinisation of Decision by the channels of distribution helps in which of the following ?
(A)Delivery of Goods
(B)Cost reduction
(C)Pricing Decision
(D)Cost increase
(E)Marketing

Ans. (B) Cost reduction

11.In which stage of the product Life Cycle (PLC) the Profits are low / negligible?
(A)Introduction,
(B)Growth
(C)Maturity
(D)Decline
(E)none of the above

Ans. (A) Introduction

12.The Unilever’s products Rin Bar, Wheel Bar, Rin Powder, Wheel Powder , Surf and Surf excel can be kept in which of the following?
(A)Product Line
(B)Product Mix
(C)Product Items
(D)Product bundling
(E)Product Index

Ans. (A) Product Line

13.In which of the following situations Net profit is maximized?
(A)Contribution is maximized
(B)Contribution is minimized
(C)Fixed Cost increased and variable cost decrease
(D)Fixed Cost remains unaltered
(E)None of the above

Ans. (B) Contribution is minimized

14.Which among the following is the only revenue generating element among the 4ps of marketing?

(A)Price
(B)Place
(C)Promotion
(D)Product
(E)None of the above

Ans. (A) Price, The three others are referred to as cost centers

15.Which among the following is not a correct consequence of inflation in marketing?
(A)Inflation decreases the purchasing power of money
(B)Inflation increases the cost of marketing
(C)Inflation makes consumers more conscious of prices
(D)Inflation negatively affects sales
(E)All of the above

Ans. (E) All of the above

16.Which among the following is oldest variable of market segmentation?

(A)Geography
(B)Demography
(C)Psychography
(D)General Lifestyle
(E)Sociomapping

Ans. (A) Geography

17.”Terms & Conditions” is a sub element of which of the 4Ps of marketing?
(A)Product
(B)Price
(C)Place
(D)Promotion
(E)None of them

Ans. (B) Price

18.Which among the following is not criteria for segment?
(A)It must be internally homogenous
(B)It must be identifiable
(C)It must be accessible
(D)It must have effective demand
(E)It must have high purchasing power

Ans. (E) E is not a criteria

19.Which among the following is execution phase of marketing Planning ?
(A)Monitoring
(B)Budgeting
(C)Strategy Formulation
(D)Implementation
(E)Allocating

Ans. (D) Implementation

20.Which among the following is not a quality of Banking Service?
(A)Intangible
(B)perishable
(C)inseparable
(D)customizable
(E)Ownership

Ans. (E) Ownership Service has been defined as an economic activity that does not result in ownership.