State Bank of India [Evening Shift], 22-11-2009
1. Good marketing requires one of the following _________
(1) proper planning
(2) good team work
(3) good communication skills
(4) knowledge of products
(5) All of these
2. Marketing is a _____________
(1) one day effort
(2) team effort
(3) one man effort
(4) All of these
(5) None of these
3. Service Marketing is the same as __________
(1) Transaction Marketing
(2) Relationship Marketing
(3) Internal Marketing
(4) Outdoor Marketing
(5) All of these
4. Marketing is influenced by ______________
(1) product demand
(2) public taste
(3) buyer behaviour
(4) brand image
(5) All of these
5. Marketing in banks is a necessity today, due to __________
(1) Liberalisation
(2) Nationalisation
(3) Fashion
(4) Urbanisation
(5) All of these
6. Marketing helps in ___________
(1) boosting production
(2) getting new clients
(3) interacting with strangers
(4) None of these
(5) All of these
7. Marketing of services is resorted in ____________
(1) manufacturing concerns
(2) Insurance business
(3) hotels
(4) Only (1) and (2)
(5) Only (2) and (3)
8. Marketing is the art of ____________
(1) buying more
(2) paying more
(3) selling more
(4) Only (1) and (2)
(5) taking more
9. Market Share means ___________
(1) Share market
(2) Share prices
(3) IPOs
(4) Scope for marketing
(5) Share of business among peers
10. A DSA ( Direct Selling Agent ) is one ___________
(1) Who sells through the Internet
(2) Who sells direct to the client
(3) Who works in back office set up
(4) None of these
(5) Only (2) and (3)
11. Internet marketing means _____________
(1) Marketing to self
(2) Marketing to family members
(3) Marketing inside India
(4) Only (1) and (2)
(5) None of these
12. A good and effective DSA should __________
(1) Copy the competitor company
(2) Be passive
(3) Join the competitor company
(4) All of these
(5) None of these
13. A DSA helps in ____________
(1) Boosting direct sells
(2) Boosting sales through the net
(3) Strengthening Indirect Marketing
(4) Strengthening Telemarketing
(5) All of these
14. Which of the following statements is correct ?
(1) Market is not required due to globalisation
(2) Marketing causes higher expenses and losses
(3) Marketing is not required in profit-making companies
(4) Marketing sharpens the minds of the employees
(5) Marketing is a waste of time in established companies
15. A true marketing mindset requires ____________
(1) Active mindset
(2) Control mindset
(3) Passive mindset
(4) Inert mindset
(5) None of these
16. Modern styles of marketing are _____________
(1) telemarketing
(2) web marketing
(3) advertisement on the net
(4) e-mails
(5) All of these
17. Selling is _____________
(1) Different from Marketing
(2) A sub-function of Marketing
(3) Same as marketing
(4) More than Marketing
(5) None of these
18. Good selling skills involve _____________
(1) Patience
(2) Perseverance
(3) Empathy
(4) Knowledge
(5) All of these
19. A ‘Lead’ in marketing jargon, means ____________
(1) a likely consumer
(2) a leash
(3) a metal
(4) a team leader
(5) None of these
20. Innovation means ____________
(1) Inspiration
(2) Enthusiasm
(3) Compensation
(4) Creativity
(5) All of these
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