Marketing Aptitude :

State Bank of India [Morning Shift], 22-11-2009

1. ‘Benchmark’ means ___________

(1) Benches for customers to sit

(2) Benches for salesman to sit

(3) Product displayed on a bench

(4) Set standards

(5) All of the above

2. A Call Centre is ___________

(1) a meeting place for DSAs

(2) a training Centre for DSAs

(3) a meeting place for customers

(4) Data Centre

(5) a back office set up where customers queries are answered

3. The sequence of a sales process is ___________

(1) Lead generation, call, Presentation & Sale

(2) Call, Lead generation, Sale & Presentation

(3) Sale, Presentation, Lead generation & Call

(4) There is no sequence required

(5) All of the above

4. ‘Value-added services’ means ____________

(1) Better value at a premium

(2) Costlier services

(3) Additional services

(4) At per services

(5) None of these

5. To ‘Close a Call’ means _____________

(1) To end the conversation

(2) To clinch the sale

(3) To close the doors

(4) To close the business

(5) None of these

6. ‘Customisation’ means _____________

(1) Tailor-made products for each customer

(2) Customers selling goods

(3) A selling process

(4) Tailor-made products for each staff

(5) None of these

7. A ‘Call’ in Marketing language means ____________

(1) Calling on a salesperson

(2) Calling on a customer

(3) Making a phone-call

(4) Telemarketing

(5) None of these

8. A Marketing Survey is required for ______________

(1) deciding marketing strategies

(2) deciding Product strategies

(3) deciding pricing strategies

(4) All of these

(5) None of these

9. A ‘Target Group’ means ____________

(1) a group of sellers

(2) a group of buyers

(3) a group of products

(4) a group of person to whom sales should be focused

(5) All of these

10. Market Segmentation means ____________

(1) segmenting the customers as per their needs

(2) segmenting the employees

(3) segmenting the salesmen

(4) segmenting the products

(5) All of these

11. The Target Group for Credit Cards is ____________

(1) all minors

(2) all graduates

(3) individuals with taxable income

(4) existing card holders

(5) All of these

12. The Target Group for Agricultural Loans is ______________

(1) any individual dealing in agricultural or related activity

(2) farmers’ societies

(3) any farmer

(4) farm labourers

(5) All of these

13. Banc assurance means _______________

(1) Bank promising to pay interest

(2) Banks promising to give loans

(3) Banks selling insurance products

(4) Assurance to repay loans

(5) All of these

14. Market Information means ____________

(1) Knowledge of households

(2) Knowledge of industries

(3) Knowledge of peers

(4) Knowledge of customer’s tastes

(5) All of these

15. The Target Group for Car Loan is ______________

(1) all auto drivers

(2) all car owners

(3) all auto dealers

(4) any Individual needing a car

(5) All of these

16. Market Segmentation can be resorted to by means of ____________

(1) segmenting by age

(2) segmenting by income

(3) segmenting geographically

(4) All of these

(5) None of these

17. The Target Group for Savings Deposit Accounts is ______________

(1) parents

(2) students

(3) Newborn babies

(4) businessman

(5) All of these

18. Market Segmentation is useful for ______________

(1) Targeting existing clients

(2) Preferential marketing

(3) Knowing customers’ taste

(4) Identifying prospects

(5) All of these

19. Cross-selling means ____________

(1) Selling other products to existing customers

(2) Selling with a cross face

(3) Cross country marketing

(4) Selling to friends

(5) Selling to employees

20. The Target Group for Education Loans is ______________

(1) all parents

(2) all colleges

(3) meritorious students seeking higher education

(4) research scholars

(5) All of these